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10.8 Key Takeaways

  • There are three main types of presentations: informative, persuasive, and special occasion.
  • Informative presentations aim to increase audience knowledge through explanation, report, description, or demonstration.
  • Persuasive presentations use ethos, pathos, and logos to influence audience attitudes or behaviors, often with a call to action.
  • Special occasion presentations are tailored to specific events and often combine elements of informative and persuasive speeches.
  • Effective presentations require understanding the audience type and context and using appropriate rhetorical strategies like Toulmin’s model.

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Communicating Strategically in the Workplace: A Resource for Engineering and Science Majors Copyright © 2025 by Karishma Chatterjee, Damla Ricks, and Diane Waryas-Hughey is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.