Branding and Communication

Using open and affordable in the can help students locate courses and make tracking use easier; however, making this change can be challenging for institutions, as they must ensure all stakeholders are aware of the changes to the schedule of classes and why they are significant. This section will extend the discussion of talking points in Chapter 6 (Talking Points) to address issues that institutions might face when building a brand and running a systematic communication campaign for marking open and affordable course markings. Management of communication and branding will be explored before, during, and after the launch of open and affordable markings in the , and will give an overview of marking branding options.

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Marking Open and Affordable Courses: Best Practices and Case Studies by Breeman Ainsworth, Nicole Allen, Jessica Dai, Abbey Elder, Nicole Finkbeiner, Amie Freeman, Sarah Hare, Kris Helge, Nicole Helregel, Jeanne Hoover, Jessica Kirschner, Joy Perrin, Jacquelyn Ray, Jennifer Raye, Michelle Reed, John Schoppert, and Liz Thompson is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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