Branding and Communication
Using open and affordable in the can help students locate courses and make tracking use easier; however, making this change can be challenging for institutions, as they must ensure all stakeholders are aware of the changes to the schedule of classes and why they are significant. This section will extend the discussion of talking points in Chapter 6 (Talking Points) to address issues that institutions might face when building a brand and running a systematic communication campaign for marking open and affordable course markings. Management of communication and branding will be explored before, during, and after the launch of open and affordable markings in the , and will give an overview of marking branding options.
Also called attributes, designations, tags, flags, labels: specific, searchable attributes or designations that are applied to courses, allowing students to quickly identify important information to aid in their decision making and allow them to efficiently plan their academic careers. Course markings may include letters, numbers, graphic symbols, or colors and can designate any information about a course, including service learning status, additional costs, course sequencing requirements, and whether the course fulfills specific general education requirements.
Also called Course Schedule or Schedule of Courses: a college or university’s listing of courses to be offered each semester or quarter, which includes details on class time, prerequisites, instructor of record, and other information; it is updated for each academic period.
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